Kate Smith has spent more than 25 years helping people see color differently — and use it more confidently in their own lives. She's the founder of Sensational Color, one of the web's longest-running color education resources, which she launched in 2005 as the first blog dedicated entirely to color. Before turning her attention to color full-time, Kate spent years in executive product development and marketing roles, where she first noticed how much color shapes the way people feel and decide — an insight that led her to predict a major shift in color trends years before it happened. Since then, she's become one of the most widely quoted color experts in the country, featured in more than 200 publications including the Wall Street Journal, USA Today, House Beautiful, Better Homes & Gardens, and Real Simple, and interviewed on CBS Sunday Morning. She holds a Bachelor of Fine Arts with a specialization in color theory and design, and is a member of the International Furnishing and Design Association and the Color Marketing Group. Through Sensational Color, Kate translates decades of color psychology and design expertise into practical, approachable guidance — helping everyday readers choose paint colors with confidence, understand what their favorite hues say about them, and see the role color plays in mood, style, and everyday decisions.