Tag Archives for " trademark color "

Read Time: 2 minGoodbye boring beige. Hello Bondi Blue! Apple’s translucent candy-colored plastics increased brand awareness, and embedded Apple into popular culture.

Read Time: < 1 minuteThere has been a great deal of buzz about Blue Lizard sunscreen. Parents, dermatologists, and lifeguards are among those singing praises for everything from its kid-friendly ingredients to its smooth application to its effectiveness in protecting against the harmful rays of the sun.While I, too, think it’s a great product, simply having “blue” in the […]

Read Time: < 1 minuteColor plays a major role in brand identity and smart companies use color wisely to stand out. The H&R Block green brand color is a great example.

Read Time: 3 minTo produce a TRUE International Klein Blue, the specific process of dry pigments and synthetic resin must be followed. The majority of manufacturers today use Yves Klein Blue as a color direction and then match it as best they can with their own processes and therefore are not really true patented Yves Klein Blue.

Read Time: < 1 minuteSprint yellow has been claimed as the color the company thinks will allow their brand to stand out in the crowded telecommunications space.

Read Time: < 1 minuteI bet you recognize the bold pink “T” as the symbol for T-Mobile. It stands out both because it is a single letter “word” and the unexpected T-Mobile magenta and the company wants to keep it that way.

Read Time: < 1 minuteUPS has grown from a messenger service to a worldwide delivery company recognized for excellent service and identified by the color UPS brown.

Read Time: 2 minThe smart couple that founded this company understand that the use of color, whether as a name, logo, product or packaging, must be done strategically.

Read Time: < 1 minuteAttention, electronics retailers and manufacturers: Pink packaging or products is not the way to a womans wallet. Women want products that work in a range of colors!

Read Time: < 1 minuteJust as Apple releases orange as their latest and greatest color addition, folks in Wales see it as outdated.Cardiff Bus, the dominant bus operator in the Welsh capital Cardiff and the surrounding area, will scrap its orange brand buses when it phases out the last vehicles in the summer, in favor of environmentally friendly, low-floor […]

Read Time: 2 minYou may not be aware that color names communicate a message, but they do. Color names change how we perceive a product making it essential that the descriptive color names match the aspirations a person has for purchasing a product. Here is what happens when they don’t.

Read Time: 2 minDo pink lights reduce crime? Does Barry Manilow’s music? Find out.

Read Time: < 1 minuteOne of the world’s largest financial services firms shows that they recognize the power of color in fashion.